I’ve created many concept graphics over the years. Some are just sketches in my book, others are random ones I wanted to test out, and of course there are the ones that hadn’t been chosen as project finalists. Through these experiences I can’t tell you how many times the final concept wound up resembling my first concept (or close to it).
I remember the first time it happened. It was 1996 and I was working at Buffalo Games, which is a toy manufacture. I had been tasked with creating a package design for a game called iMAgiNiff. Throughout the day I literally had gone through about 50 or so renditions. At 5pm the one that the team chose was pretty darn close to the first one I had done in the morning.
My manager, at the time, clipped out a page from a PRINT Magazine, and taped it above my desk. His inscription read “A typical Day for Kristin”. It was a graphic of 6 concepts, labeled with revision times, such as “Original 9:30 am”, “Revision #2 3:30pm”, etc until “Final 5:00 pm”, which was the exact same graphic as was done at 9:30 am. I found it so ironically perfect that the clipping stayed taped to my cabinet for the next 14 years I was there.
What I came to learn over the years is that sometimes your first idea, is the best one. Also, that sometimes you have to go through a ridiculous amount of revisions before you realize it
iMAgiNiff wound up selling over 1 million units, and earned multiple awards, during the time I had done the graphics for it. There’s sometime to say about a well designed package